Lucha Libre as an art form is much beloved by the Latino culture, and is one of the most popular live events in Mexico after soccer, selling millions of tickets to a mass audience composed of families from across the socioeconomic strata. Lucha Libre USA’s mission is to introduce Americans to the phenomenon that is Mexican wrestling Lucha Libre. In June 2009 a one-hour syndicated series Luchamania was launched on regional Hispanic U.S. broadcasters. Lucha Libre USA regularly produces live events in major US arenas.